10.07.2023

What is Big Data ?

Big Data is one of the most frequently heard concepts in the technological field in recent years. It primarily contributes to the growth and development of internet users. It makes data such as images, videos, or text from sources like observation, research, search engines, blogs, forums, and social media meaningful and actionable. Technically speaking, in this article, we will provide detailed information about Big Data…

Today, the concept of ‘information’ has completely shifted to digital platforms. The fact that almost every individual has computing devices such as smartphones, tablets, and computers is the biggest factor in the digitalization of data. However, it is crucial for the increasing number of data not to make internet usage difficult, and for it to become meaningful and actionable. This is possible with big data.

How is Big Data Used?

The concept of Big Data generally relies on the analysis of real data. Through this analysis method, organizations and companies achieve significant profitability. So, how is big data used? First and foremost, existing data needs to be simplified and made actionable. Then, the comparison method should be employed. Through comparison, the relationships between data can be identified.

When the above processes are carried out comprehensively, it becomes possible to anticipate the outcomes of the decisions to be made much in advance. By rearranging the data and creating different simulations, information about the outcomes can be obtained. In short, big data analysis holds a very important place in today’s business world. By evaluating the data correctly based on customers’ behaviors, you can transform big data into a valuable tool.

Applications of Big Data

The applications of big data are quite diverse. It is an indispensable tool, especially for the banking and financial sector. In addition, big data has started to be taken seriously by governments in recent years. Government mechanisms utilize big data in different fields. Another significant application area is the healthcare sector. It serves as a tool for early disease diagnosis and also has a significant role in drug development. In short, it is possible to see applications of big data analysis in every aspect of life. It is safe to say that we will see even more in the long run.

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